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Analytics • Jul 2026

How to Track QR Code Campaign Performance in Google Analytics 4

Learn to add UTM tags to QR code target URLs to track traffic sources, devices, and conversions.


Measuring Print ROI

By appending custom UTM tracking parameters to target links, you can measure exactly how many sales or signups originate from physical print campaigns.

UTM Parameter Example

https://yoursite.com/?utm_source=flyer&utm_medium=qr&utm_campaign=summer_sale